Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Does Sample Size Still Matter?
Year 2013
Access date 19.04.2013
Abstract

The advent of online research, in particular online panels, promised to make very large samples affordable. Alas—while online panels have driven down CPI, small samples are commonplace, especially for B2B and healthcare research. In this paper we explore the impact of inferences from very small samples on the outcome of management decisions and employ a Bayesian approach to improve our confidence in managerial decisions based on small samples.

Access/Direct link

Conference Homepage(abstract) / (presentation)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography - 2013 (465)

Page:
Page: